Alternative Business Awards 2024

The Alternative Business Awards will return for the 6th time on Wednesday 19th June 2024.

It will held at The Y Theatre and hosted by comedian Pat Monahan.

The event provides an opportunity for the business community to come together, show their fun side and help to raise funds to support the work of Big Difference (the charity behind Leicester Comedy Festival). The Awards Ceremony aims to recognise individuals and groups in a number of comical, warm hearted, celebratory and ‘alternative’ business award categories.


Alternative Business Awards is delighted to be supported again by Associate Sponsors ER Recruitment Ltd and Red Monkey Play. With thanks also to Niche Magazine who return as Media Partner. We are also very happy to announce PPL PRS as Music Sponsor.


A BIG thank you to all the Sponsors who have signed up so far. Find out more about the confirmed Award Categories and their Sponsors below.


Individual tickets are £35 and a pair of tickets is £50.00. The event includes a Pre-Show Reception (6pm-6.45pm) where guests can enjoy a complimentary welcome drink and some light bites; and the Awards Ceremony which will run from 7pm to 10.45pm, with one interval.


Tickets are now on sale here. To buy 2 tickets at the offer rate of ‘£50 for two tickets’, enter the promo code ABA2FOR50, to get the discounted tickets to appear. (This code is case sensitive.)


Would you like to nominate someone for one of the Alternative Business Awards?

If you know of anyone or any teams that would be perfect for any of the Award Categories please get in touch to share your nominations here.


Would you like to be an Award Category Sponsor?

Award Category Sponsorship packages are £650.00 (with no VAT applied, as a charity fundraising event).

For more information please get in touch with:


Switched On

The person who's always well informed and has their finger on the pulse

Sartorial Eloquence

For the snappiest dresser on the Leicester Business Scene

Alternative Business Person

The person who has a quirky approach to business

Glass Half Full

The person who is forever the optimist

Fun where you'd least expect it

The group/person who create fun where you'd least expect it

In at 9 gone by 5

The most productive person

Social Media Star

For the greatest piece of business social media

Top Table Favourite

The person who's always at every event

Shiny Happy People

The most fun/happiest place to work

Too Hot To Handle

The business person who likes it spicy & who you'll most often find networking in our favourite curry restaurant

Ryder Cup

The person who can always be found on the golf course

Contribution to the Community

For the person/team who brings the biggest smiles - with the WINNER ANNOUNCED LIVE AT THE EVENT!

Double Trouble!

For the pair who get into the most mischief when working together

Content Catalyst

For the strategic storyteller who creates compelling content to connect and spark debate

Team with the ROAR Factor

The team who have worked together to achieve something really special

New Kid On The Block

The new business or business executive who is making a big an impact

Culture Vulture

For the person who's always cutting the red tape

The People Whisperer

The person who can calm down any situation.

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